This month's Pro Max battle royale, six major brands simultaneously release Pro Max premium top-tier flagships, 2nm chips imaging and price surge, a clash of titans

Predictions have come true: this month, six major brands are launching their Pro Max "ultra" models, sparking a price war. Apple is only releasing the 18 Pro and 18 Pro Max with a foldable Ultra version. Prices for the 2nm storage version have skyrocketed: the 18 Pro is now priced at 9999 yuan, and the Ultra at 14999 to 17999 yuan. The A20 Pro is the first to use a 2nm chip, featuring a physically variable aperture main camera, while the Pro Max exclusively boasts a 6x periscope zoom. Xiaomi's 8EE6 features a Leica-equipped back screen, Huawei's 9050 Pro offers high dynamic range, vivo and OPPO are stacking pixels with the 9600 Pro, and Honor and Arrizo are building "ultra" versions with dual 200MP sensors.

In September 2026, six major brands—Apple, Huawei, Xiaomi, Vivo, OPPO, and Honor—joined forces.

The release of the "Pro Max" ultra-premium flagship phones has sparked a rare free-for-all in the mobile phone industry, with all brands equipping their "Pro Max" models with top-of-the-line specifications, creating a fierce competition among these six ultra-premium models. Apple, Huawei, Xiaomi, vivo, OPPO, and Honor have all poured their top-tier configurations into their "Pro Max" models, resulting in a six-way battle for supremacy.

Apple will only launch the iPhone 18 Pro, 18 Pro Max, and foldable Ultra in September.

Due to the soaring costs of 2nm chips and global storage, the starting price of the 18 Pro is expected to be 9999 yuan, while the Ultra's starting price may reach 14999 yuan to 17999 yuan. It will be the first to use TSMC's 2nm A20 Pro chip, with a physical variable aperture for the main camera and a 6x periscope telephoto lens exclusively on the Pro Max.